Social-media content for local businesses

Social media · 4 October 2026

Local businesses do not need to go viral. They need to be seen regularly by people nearby who might become customers.

Content that works

• Show your work: before and after, behind the scenes, finished results
• Answer questions customers ask you every week
• Introduce the people behind the business
• Share customer stories, with their permission
• Announce offers, opening hours and seasonal changes

Plan a month at a time

A simple plan of around 12 posts a month, mixing these types, is easier to keep up than daily posting. Short videos tend to hold attention well on most platforms.

Be consistent

A steady schedule matters more than a perfect post. Choose a rhythm you can maintain and review what people respond to each month.